Showing posts with label Hearst. Show all posts
Showing posts with label Hearst. Show all posts

Monday, April 30, 2012

Rupert Murdoch, Ratings and The Yellow Journalism of Fox News 2/2

Roger Ailes, President of Fox News
by Nomad
In the first part of a two-part series which was first posted at Politicalgates earlier this year, we examined the intricate and intimidating Murdoch connections and how watching Fox News apparently makes you more ignorant than watching no news at all.

In spite of the near continual boasting at Fox News, some (real) reporters have dared to question the Fox News ratings. Their suspicions were aroused by the simple fact that the numbers made little sense. Was it actually plausible?
How is it, they wonder, that Fox News can be so consistently in the lead despite their obvious niche programming focus on a narrow segment of the viewing audience. The decidedly right-of-center bias of Fox News corresponds to a rather small portion of the national electorate. Republican favorability has been hovering in the mid-twenties for years. So how does this negligible slice of the market translate into such a disproportionate ratings advantage?